{"id":9554,"date":"2022-02-16T15:00:00","date_gmt":"2022-02-16T14:00:00","guid":{"rendered":"https:\/\/fos.consulting\/bluebay-b-bou-y-vp-hoteles-se-incorporan-a-la-alianza-hotelera\/"},"modified":"2022-02-16T15:00:00","modified_gmt":"2022-02-16T14:00:00","slug":"bluebay-b-bou-y-vp-hoteles-se-incorporan-a-la-alianza-hotelera","status":"publish","type":"post","link":"https:\/\/fos.consulting\/en\/blog\/2022\/02\/16\/bluebay-b-bou-y-vp-hoteles-se-incorporan-a-la-alianza-hotelera\/","title":{"rendered":"BlueBay, B Bou and VP Hotels join the hotel alliance"},"content":{"rendered":"<p><strong>EuroFintech<\/strong> announces the<strong> incorporation of the companies BlueBay Hotels, VP Hotels and B Bou Hotels.<\/strong> to the <strong>strategic alliance of Spanish hotel chains<\/strong> created a year ago within the <strong>Tourism Commission of the cluster.<\/strong><\/p>\n<p>The adhesion of these three chains makes the <strong>Hotel Alliance<\/strong> in the fifth <strong>Spanish group in number of establishments<\/strong>with <strong>143 hotels,<\/strong> totaling 16,320 rooms.<\/p>\n<p>BlueBay Resorts is present in markets such as<strong> Middle East and North Africa, Europe, Latin America and the Caribbean, and the Middle East and North Africa.<\/strong>e. It currently has more than<strong> 60 hotels in 30 destinations<\/strong> under the brands <strong>Le Royal Hotels &amp; Resorts, Blue Diamond, BlueBay Hotels &amp; Resorts and BelleVue Hotels &amp; Resorts.<\/strong><\/p>\n<p>The Madrid-based chain <strong>VP Hoteles, headed by Javier P\u00e9rez Jim\u00e9nez,<\/strong> owns <strong>five hotels in Madrid: VP El Madro\u00f1o, VP Jard\u00edn Metropolitano VP Jard\u00edn de Tres Cantos, VP Jard\u00edn de Recoletos and VP Plaza Espa\u00f1a Design.<\/strong><\/p>\n<p><strong>B Bou Hotels<\/strong> is a chain of charming hotels in the <strong>Costa del Sol<\/strong> which has two establishments in the <strong>Axarqu\u00eda malague\u00f1a: La Vi\u00f1uela,<\/strong> by the reservoir with the same name and the hotel <strong>Cortijo Bravo;<\/strong> next year it will incorporate boutique flats in the <strong>city of Malaga<\/strong> and will complete new projects in Andalusia.<\/p>\n<p>In the opinion of <strong>Mar\u00eda and Andr\u00e9s Herrero, founders of B Bou Hoteles<\/strong>We are in a time of constant change in which we have to be very agile and accurate in making decisions, and for that we believe that sharing knowledge and objectives is the way to generate synergies that improve people's experiences and the development of our projects. The hotel alliance is a wonderful platform that will allow us to put this into practice\".<\/p>\n<p>For <strong>Fernando Gallardo, President of EuroFintech<\/strong>\u00a0\"Since the creation of the Alliance of Hotel Chains, we have not only been able to implement very important projects for the hotel industry in terms of hyper-personalisation, process automation, rate flexibility and environmental sustainability, but we have also received numerous requests for membership in this unprecedented tourism alliance in our immediate history.<\/p>","protected":false},"excerpt":{"rendered":"<p>EuroFintech anuncia la incorporaci\u00f3n de las compa\u00f1\u00edas BlueBay Hotels, VP Hoteles y B Bou Hotels a la alianza estrat\u00e9gica de cadenas hoteleras espa\u00f1olas creada hace&#8230;<\/p>","protected":false},"author":0,"featured_media":9555,"comment_status":"","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[173],"tags":[],"class_list":{"0":"post-9554","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/fos.consulting\/wp-content\/uploads\/2022\/02\/hotel_vp_plaza-espan-a-49218-DdVYdx.jpeg?fit=800%2C532&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"jetpack_shortlink":"https:\/\/wp.me\/pfY7gm-2u6","_links":{"self":[{"href":"https:\/\/fos.consulting\/en\/wp-json\/wp\/v2\/posts\/9554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fos.consulting\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fos.consulting\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/fos.consulting\/en\/wp-json\/wp\/v2\/comments?post=9554"}],"version-history":[{"count":0,"href":"https:\/\/fos.consulting\/en\/wp-json\/wp\/v2\/posts\/9554\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fos.consulting\/en\/wp-json\/wp\/v2\/media\/9555"}],"wp:attachment":[{"href":"https:\/\/fos.consulting\/en\/wp-json\/wp\/v2\/media?parent=9554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fos.consulting\/en\/wp-json\/wp\/v2\/categories?post=9554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fos.consulting\/en\/wp-json\/wp\/v2\/tags?post=9554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}