{"id":46718,"date":"2026-02-18T08:00:45","date_gmt":"2026-02-18T07:00:45","guid":{"rendered":"https:\/\/fos.consulting\/blog\/2026\/02\/18\/hip-2026-ofrece-las-claves-para-contar-con-negocios-mas-competitivos\/"},"modified":"2026-02-18T08:00:45","modified_gmt":"2026-02-18T07:00:45","slug":"hip-2026-ofrece-las-claves-para-contar-con-negocios-mas-competitivos","status":"publish","type":"post","link":"https:\/\/fos.consulting\/pt\/blog\/2026\/02\/18\/hip-2026-ofrece-las-claves-para-contar-con-negocios-mas-competitivos\/","title":{"rendered":"HIP 2026 ofrece las claves para contar con negocios m\u00e1s competitivos"},"content":{"rendered":"<p>La segunda jornada de HIP 2026 ha puesto el foco en los retos que est\u00e1n definiendo la hosteler\u00eda actualmente: la gesti\u00f3n de marcas \u2013 para que puedan escalar sin perder competitividad \u2013 y la diferenciaci\u00f3n en un entorno exigente caracterizado por la inflaci\u00f3n, la entrada de nuevos actores \u2013 como el retail \u2013 y el cambio de los consumidores.<\/p>","protected":false},"excerpt":{"rendered":"<p>La segunda jornada de HIP 2026 ha puesto el foco en los retos que est\u00e1n definiendo la hosteler\u00eda actualmente: la gesti\u00f3n de marcas \u2013 para&#8230;<\/p>","protected":false},"author":1,"featured_media":46719,"comment_status":"","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[173],"tags":[],"class_list":{"0":"post-46718","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias"},"jetpack_featured_media_url":"https:\/\/fos.consulting\/wp-content\/uploads\/2026\/02\/7854332-yE390R-scaled.avif","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"jetpack_shortlink":"https:\/\/wp.me\/pfY7gm-c9w","_links":{"self":[{"href":"https:\/\/fos.consulting\/pt\/wp-json\/wp\/v2\/posts\/46718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fos.consulting\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fos.consulting\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fos.consulting\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fos.consulting\/pt\/wp-json\/wp\/v2\/comments?post=46718"}],"version-history":[{"count":0,"href":"https:\/\/fos.consulting\/pt\/wp-json\/wp\/v2\/posts\/46718\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fos.consulting\/pt\/wp-json\/wp\/v2\/media\/46719"}],"wp:attachment":[{"href":"https:\/\/fos.consulting\/pt\/wp-json\/wp\/v2\/media?parent=46718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fos.consulting\/pt\/wp-json\/wp\/v2\/categories?post=46718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fos.consulting\/pt\/wp-json\/wp\/v2\/tags?post=46718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}