Here are some ideas on how to do it:
1. Advertise your order website on Google My Business
A big forgotten in many marketing strategies is the use of Google My Business. This has many benefits for our bar or restaurant as we can include all the data and information about it. A very interesting option is to add the platform we work with (order option) and our customers will be able to place their orders easily.
2. On your website
The second way to advertise your service is on the website. It is as simple as making a good text that appeals to the user and putting the available options as well as the contact information.
3. In Social Networks
Undoubtedly, the channel that we can best take advantage of and where there are more options are the social networks.
Instagram Stories
In this social network so well known by all, in the stories during the quarantine they have added a sticker or sticker to be able to place the order from there. As simple as adding, selecting the service you work with and that's it. Your customers will be able to order without leaving this social network.
Instagram Shopping
With this option we can create a shop within this social network. In it we can include our products, information about them and take the user to our website.
Delivery through videos
There is no doubt that the format par excellence for selling is video and that, if well used, it can be key to our sales.
Delivery on Facebook
Use this social network to share a post telling them that you have the service, what they can order, how to order and of course the contact information.
Accompany it with a photo or creative design and increase your sales.
Here are some of them tips to improve your delivery service and make it a success in your business.
- Announce that you have a delivery service on social networks
- Anchor your Facebook post to be the first thing your customers see
- Take advantage of fb and web covers to advertise deliveries.
- Use influencers to communicate the service, you will get more visibility.
- Use several apps and see which one works best for you.
- Include it as recurring content in your publication calendar.
- Communicate special offers to customers who come to the restaurant to order online.
- Use the right tone for each social network.
Many bars and restaurants have already opted for this service and are advertising it on their social networks. And you, have you opted or are you going to opt for this service?
