Jollibee will open the Madrid's first restaurant in Puerta del Solon the street Arenal nº4. This is Jollibee's first store in the country as the brand expands globally from its current network of more than 1,400 restaurants which includes cities such as New York, Rome, London, Los Angeles, Dubai, Singapore and Hong Kong.
Ernesto Tanmantiong, CEO of Jollibee Foods Corporationstates that the opening of the first Jollibee restaurant in Spain is a turning point". in our goal to be one of the top five foodservice companies in the world and our commitment to grow rapidly in Europe".
A privileged location
The restaurant is in the Puerta del Sol. As a new feature, the brand redesigndesigned for the European customers. The establishment has a central area with a double-height dining room and which is crowned with a life-size palm tree.
To ensure a safe experience for customers, the premises shall have take-away food collection areas, digital kiosks to facilitate transactions and hand washing. In terms of capacity, the venue has room for more than 200 diners.
Dennis Flores, Jollibee President Europe, Middle East, Asia and AustraliaThe new restaurants in Spain are colourful and vibrant, designed with our customer in mind and to complement our deliciously unique menu. This is all part of a major expansion plan across Europe, in which we are investing ¤50 million.
Its expansion in Spain
The opening of the flagship store in Spain marks an important step in the brand's large-scale expansion in Europe. Jollibee plans to open 50 shops in Europe by 2025. with an investment of 50 millionof which more than 10 million will go to Spainto open in the main cities and thus create 400 jobs.
Adam Parkinson, Business Head of Jollibee EuropeHe stresses that they are "happy to see the warm reception across Europe to our openings. Some of our customers recommend our chicken burger as the juiciest and crispiest, and at a price of only €3.99, very affordable and tasty. We are very excited for the people of Madrid to try our food when we open on 23 September".
The gastronomic proposal
Customers will be able to taste the Chickenjoy, The chicken pieces are hand-breaded for extra crispiness and marinated according to a family recipe. You will also be able to enjoy other Jollibee signature products such as the Jolly Spaghetti, with their sweet sauce, topped with sausage and cheese. In Madrid, it will also be possible to try one of the most acclaimed new products, the Tropical Chicken Burger, which mixes a breaded chicken breast with a slice of pineapple, cheese, lettuce and a slightly spicy Asian sauce.
Clara Breda, Managing Director of Jollibee SpainThe excitement of our local partners to be part of this project in Spain reflects how the restaurant market is hungry for innovation," he said. We are very much looking forward to opening this first location in Madrid and seeing how our customers enjoy our restaurant experience and a menu that will please everyone.
