Jollibee will open the Madrid's first restaurant in Puerta del Solon the street Arenal nº4. This is Jollibee's first store in the country as the brand expands globally from its current network of more than 1,400 restaurants which includes cities such as New York, Rome, London, Los Angeles, Dubai, Singapore and Hong Kong.
Ernesto Tanmantiong, CEO of Jollibee Foods Corporationstates that “la apertura del primer restaurante Jollibee en España supone un punto de inflexión en nuestro objetivo para ser una de las cinco principales empresas de restauración del mundo y nuestro compromiso de crecer rápidamente en Europa”.
A privileged location
The restaurant is in the Puerta del Sol. As a new feature, the brand redesigndesigned for the European customers. The establishment has a central area with a double-height dining room and which is crowned with a life-size palm tree.
To ensure a safe experience for customers, the premises shall have take-away food collection areas, digital kiosks to facilitate transactions and hand washing. In terms of capacity, the venue has room for more than 200 diners.
Dennis Flores, Jollibee President Europe, Middle East, Asia and Australia, manifiesta que los “nuevos restaurantes en España son coloridos y vibrantes, diseñados con nuestro cliente en mente y para complementar nuestro menú deliciosamente único. Todo ello forma parte de un gran plan de expansión en toda Europa, en el que estamos invirtiendo 50 millones de euros”.
Its expansion in Spain
The opening of the flagship store in Spain marks an important step in the brand's large-scale expansion in Europe. Jollibee plans to open 50 shops in Europe by 2025. with an investment of 50 millionof which more than 10 million will go to Spainto open in the main cities and thus create 400 jobs.
Adam Parkinson, Business Head of Jollibee Europe, subraya que les “alegra ver la cálida acogida en toda Europa a nuestras aperturas. Algunos de nuestros clientes recomiendan nuestra hamburguesa de pollo como la más jugosa y crujiente, y a un precio de sólo 3,99 euros, muy asequible y sabrosa. Tenemos mucha ilusión de que los madrileños prueben nuestra comida cuando abramos el 23 de septiembre”.
The gastronomic proposal
Customers will be able to taste the Chickenjoy, The chicken pieces are hand-breaded for extra crispiness and marinated according to a family recipe. You will also be able to enjoy other Jollibee signature products such as the Jolly Spaghetti, with their sweet sauce, topped with sausage and cheese. In Madrid, it will also be possible to try one of the most acclaimed new products, the Tropical Chicken Burger, which mixes a breaded chicken breast with a slice of pineapple, cheese, lettuce and a slightly spicy Asian sauce.
Clara Breda, Managing Director of Jollibee Spain, afirmó que “emoción de nuestros socios locales por formar parte de este proyecto en España refleja cómo el mercado de restauración está ávido por novedades. Tenemos mucha ilusión por la apertura de este primer local en Madrid y ver cómo disfrutan nuestros clientes de nuestra experiencia en el restaurante y de un menú que gustará a todos”.
