The hotel SO/Sotograndeis established as the first 5-star hotel and the first of the SOISTVER brand in Southern Europe, inaugurating the end of the summer with its full opening to the public. The flagship of Accor on the Costa del Solopens its 152 rooms and three swimming pools.
The hotel is characterised by its concept of Cortijo Revolucionado because of its rebellious luxury inspiration with local touches it will remain permanently open to the public y, promoting deseasonalisation with activities such as golf, polo, tennis, horse riding, cycling, sailing and other water sports.
The hotel satisfies the community of Sotogrande with its Andalusian touch and in turn presents a place for international travellers who want to enjoy privacy and an endless number of services and unforgettable experiences, rediscovering Sotogrande as a destination with the first 5 star hotel in the area.
In the words of Robert Kmita, General Manager SO/SotograndeIt is the first hotel-resort of the SO/ brand in Southern Europe and we are delighted that both Accor and the owners have embarked on such a project with courage and bravery". As for the features that make the hotel-resort unique, Robert Kmita highlights as key "the originality of the reinvented farmhouse concept, the wellness area, with a spa, equipped with eight cabins with the latest treatments, the fitness room with more than 1,000 square metres of surface area and equipped with the latest technology, and a wide gastronomic offer in the six restaurants; all of which is also open to the local population".
Collaboration with Dolores Cortés
Fashion is a key element in the brand's DNA and that's why every year, the brand hotel SO/ work with a designer. In SO/ Sotogrande the chosen one has been Dolores Cortésrenowned Spanish designer and brand, a benchmark in the bathroom sector and participated in some of the most important catwalks, such as the Madrid Fashion Week and Miami Fashion Week. For Dolores Cortés, it has been a real challenge designing the employees' uniform, the resort's emblem and other distinctive elements. During the event, the designer also presented her swimwear collection, Renau, in one of the impressive pools with unique views of the Mediterranean.
Inspired by the prestigious Las Arenas spa resort and the poster designed by Josep Renau for its inauguration in July 1934, the collection presented at the inauguration of SO/ Sotogrande was marked by two distinct styles: the bustling swimming pool by day and the famous luminous pool by night. A versatile theme that is adapted through models that breathe the lifestyle of the moment and sophistication. Modern, elegant and with fun touches, Renau identifies with the values of the SO/ brand.
For its part, Rebeca Ávila, Director of Communications & Corporate Social Responsibility Southern Europe at AccorHotelsDuring the presentation, he commented that "the group has been following a sustainable strategy for years in the hotels and throughout the customer journey, something that is a reality at SO/Sotogrande: from the sustainable material of the room keys, to the possibility of changing the towels or not depending on the needs of the client, the detail of the ecological bottles or its commitment to healthy food in its gastronomic offer, with a strong local accent".
