Jollibeefamous all over the world for its fried chicken, known as "Chikenjoy", and for its successful openings, arrives in Spain. Like As part of its European expansion plan, Jollibee will open its first restaurant in the Spanish capital this autumn 2021.
Jollibee, founded in the Philippines in 1978, will invest EUR 50 million in Europe.of which a total of 10 million will be allocated to the brand's growth plan in Spain. The landing in the Spanish market is part of Jollibee's strategic plan to serve affordable menus. The brand aims to continue to expand its customer base beyond the Filipino community, as it has done in the UK, where 75% of its customers come from the diverse British population.
Jollibee, founded in the Philippines in 1978, will invest 50 million euros in Europe, of which a total of 10 million euros will be allocated to the brand's growth plan in Spain.
Ernesto Tanmantiong, CEO of Jollibee Foods CorporationThe opening of Jollibee restaurants in Spain is a milestone that is part of our vision to become one of the top five foodservice companies in the world and our commitment to growth in Europe. The fried chicken segment is under-represented in the Spanish foodservice market compared to other markets, so we are very excited to introduce Spaniards to the Chickenjoy that we are known and loved for around the world."
Jollibee's arrival in Spain will contribute to the recovery of the catering sector that was affected by the pandemic, creating more than 400 jobs with its expansion plan.
New brand and restaurant design
The restaurant will open in Madrid with the new design conceived for Europe.The new restaurant, which adapts to the tastes and habits of Spaniards, eager for new cultural experiences in the aftermath of the pandemic. The renovated design of the restaurant, together with the extensive menu at affordable prices, seeks to provide new consumer experiences.
In the words of Dennis Flores, President, Jollibee Europe, Middle East, Asia and AustraliaOur first restaurant in Spain will open with the new design we have created for our European locations, providing the welcoming space and caring service that is the hallmark of Jollibee. We hope this new design will excite the Spanish public to come to our restaurants and try everything we have to offer."
With the changes in customer habits brought about by the pandemic, Jollibee will implement a number of measures at its Madrid restaurant to ensure a pleasant, yet safe, visit with the installation of outdoor takeaway collection areas, digital kiosks to facilitate transactions and hand-washing stations. Inside the restaurant, there will also be several areas where customers can enjoy the most welcoming and fun Jollibee restaurant experience.
"Our future customers in Spain want to get back to their social lives and restaurants play a key role in that. As we grow, we are simultaneously investing in technology, while ensuring we never lose the friendly customer service Jollibee is known for. Ultimately, we are committed to creating an unbeatable place for our customers to spend time with their friends and family," he says. Adam Parkinson, Business Head of Jollibee Europe.
Menu with a tropical touch
Jollibee is known for the tropical twist to its menus, with unique combinations of ingredients, such as its famous Chickenjoy, hand-breaded chicken pieces are extra crispy and specially marinated for a tender and juicy texture.
Other menu highlights include the Jolly Spaghetti, with its unique sweet sauce topped with a sausage and cheese topping, and the Chicken Burger, with a hand-breaded crispy chicken breast, topped with lettuce leaves and seasoned with Jollibee's original sauce, on a toasted brioche bun.
Clara Breda, General Manager of Jollibee SpainAlthough the pandemic has been a setback for the restaurant industry in Spain, we are excited to open in Madrid and bring Jollibee to Spain. We have been working tirelessly to deliver Jollibee's fantastic menu and to introduce our unparalleled customer service to the Spanish people, who we will be very much looking forward to when we open our doors in Madrid.
