Jollibee, famoso en todo el mundo por su pollo frito, conocido con el nombre de “Chikenjoy”, y por sus aperturas de éxito, arrives in Spain. Like As part of its European expansion plan, Jollibee will open its first restaurant in the Spanish capital this autumn 2021.
Jollibee, founded in the Philippines in 1978, will invest EUR 50 million in Europe.of which a total of 10 million will be allocated to the brand's growth plan in Spain. The landing in the Spanish market is part of Jollibee's strategic plan to serve affordable menus. The brand aims to continue to expand its customer base beyond the Filipino community, as it has done in the UK, where 75% of its customers come from the diverse British population.
Jollibee, founded in the Philippines in 1978, will invest 50 million euros in Europe, of which a total of 10 million euros will be allocated to the brand's growth plan in Spain.
Ernesto Tanmantiong, CEO of Jollibee Foods Corporation, señala: “La apertura de restaurantes Jollibee en España es un hito que forma parte de nuestra visión de convertirnos en una de las cinco principales empresas de restauración del mundo y de nuestro compromiso de crecimiento en Europa. El segmento del pollo frito está poco representado en el mercado de la restauración en España en comparación con otros mercados, por lo que estamos muy ilusionados de presentar a los españoles el Chickenjoy por el que somos conocidos y adorados en todo el mundo.”
Jollibee's arrival in Spain will contribute to the recovery of the catering sector that was affected by the pandemic, creating more than 400 jobs with its expansion plan.
New brand and restaurant design
The restaurant will open in Madrid with the new design conceived for Europe.The new restaurant, which adapts to the tastes and habits of Spaniards, eager for new cultural experiences in the aftermath of the pandemic. The renovated design of the restaurant, together with the extensive menu at affordable prices, seeks to provide new consumer experiences.
In the words of Dennis Flores, President, Jollibee Europe, Middle East, Asia and Australia: “Nuestro primer restaurante en España abrirá con el nuevo diseño que hemos creado para nuestros establecimientos en Europa, proporcionando un espacio acogedor y un servicio cuidadoso que es el sello distintivo de Jollibee. Esperamos que este nuevo diseño entusiasme al público español para que acuda a nuestros restaurantes y pruebe todo lo que tenemos que ofrecer.”
With the changes in customer habits brought about by the pandemic, Jollibee will implement a number of measures at its Madrid restaurant to ensure a pleasant, yet safe, visit with the installation of outdoor takeaway collection areas, digital kiosks to facilitate transactions and hand-washing stations. Inside the restaurant, there will also be several areas where customers can enjoy the most welcoming and fun Jollibee restaurant experience.
“Nuestros futuros clientes en España quieren volver a su vida social y los restaurantes juegan un papel clave en ello. A medida que crecemos, estamos invirtiendo simultáneamente en tecnología, al tiempo que nos aseguramos de no perder nunca el amable servicio al cliente por el que se conoce a Jollibee. En última instancia, nos comprometemos a crear un lugar inmejorable para que nuestros clientes pasen tiempo con sus amigos y su familia”, manifiesta Adam Parkinson, Business Head of Jollibee Europe.
Menu with a tropical touch
Jollibee is known for the tropical twist to its menus, with unique combinations of ingredients, such as its famous Chickenjoy, hand-breaded chicken pieces are extra crispy and specially marinated for a tender and juicy texture.
Other menu highlights include the Jolly Spaghetti, with its unique sweet sauce topped with a sausage and cheese topping, and the Chicken Burger, with a hand-breaded crispy chicken breast, topped with lettuce leaves and seasoned with Jollibee's original sauce, on a toasted brioche bun.
Clara Breda, General Manager of Jollibee Spain, destaca: “Aunque la pandemia ha sido un revés para la industria de la restauración en España, estamos entusiasmados de abrir en Madrid y traer Jollibee a España. Hemos estado trabajando incansablemente para ofrecer el fantástico menú de Jollibee y dar a conocer nuestro incomparable servicio al cliente a los españoles, a los que esperaremos con gran ilusión cuando abramos nuestras puertas en Madrid”.
