The hotel SO/Sotograndeis established as the first 5-star hotel and the first of the SOISTVER brand in Southern Europe, inaugurating the end of the summer with its full opening to the public. The flagship of Accor on the Costa del Solopens its 152 rooms and three swimming pools.
The hotel is characterised by its concept of Cortijo Revolucionado because of its rebellious luxury inspiration with local touches it will remain permanently open to the public y, promoting deseasonalisation with activities such as golf, polo, tennis, horse riding, cycling, sailing and other water sports.
The hotel satisfies the community of Sotogrande with its Andalusian touch and in turn presents a place for international travellers who want to enjoy privacy and an endless number of services and unforgettable experiences, rediscovering Sotogrande as a destination with the first 5 star hotel in the area.
In the words of Robert Kmita, General Manager SO/Sotogrande, “es el primer hotel -resort de la marca SO/ en Europa del Sur y nos alegra que tanto Accor como los propietarios se embarcaran en un proyecto de estas características con valor y coraje”. En cuanto a los rasgos que hacen único el hotel-resort, Robert Kmita destaca como claves “la originalidad del concepto cortijo reinventado, el espacio wellness, con un spa, dotado de ocho cabinas con los tratamientos más novedosos, la sala fitness con más de 1.000 metros cuadrados de superficie y equipada con la última tecnología, y una amplia oferta gastronómica en los seis restaurantes; todo ello abierto también a la población local”.
Collaboration with Dolores Cortés
Fashion is a key element in the brand's DNA and that's why every year, the brand hotel SO/ work with a designer. In SO/ Sotogrande the chosen one has been Dolores Cortésrenowned Spanish designer and brand, a benchmark in the bathroom sector and participated in some of the most important catwalks, such as the Madrid Fashion Week and Miami Fashion Week. For Dolores Cortés, it has been a real challenge designing the employees' uniform, the resort's emblem and other distinctive elements. During the event, the designer also presented her swimwear collection, Renau, in one of the impressive pools with unique views of the Mediterranean.
Inspired by the prestigious Las Arenas spa resort and the poster designed by Josep Renau for its inauguration in July 1934, the collection presented at the inauguration of SO/ Sotogrande was marked by two distinct styles: the bustling swimming pool by day and the famous luminous pool by night. A versatile theme that is adapted through models that breathe the lifestyle of the moment and sophistication. Modern, elegant and with fun touches, Renau identifies with the values of the SO/ brand.
For its part, Rebeca Ávila, Director of Communications & Corporate Social Responsibility Southern Europe at AccorHotels, comentaba durante la presentación que “desde el grupo se sigue desde hace años una estrategia sostenible en los hoteles y en todo el recorrido cliente, algo que es una realidad en SO/Sotogrande: desde el material sostenible de las llaves de las habitaciones, pasando por la posibilidad de cambiar o no las toallas según las necesidades del cliente, el detalle de las botellas ecológicas o su apuesta por una alimentación sana en su oferta gastronómica, con un marcado acento local”.
