When we think of Digital SignageIn the retail sector, we automatically think of an indispensable tool for the retail chains of major brands that aims to create interaction and communicate the brand values. However, even in the Food & Beverage, Catering, Hospitality, Fast Food and Fast Food sectors, Digital Signage technologies have a key role to play thanks to the multiple uses that can be given to them, especially thanks to the digital and interactive menu board.
The digital menu board has become a widespread and irreplaceable tool for food & beverage chains, replacing traditional menus thanks to the interactivity, convenience and savings it offers.
When we go to fast food restaurants or cafeterias, we need to consult the menu quickly and, above all, clearly and visibly.. For many years, the menu boards behind the counters have helped customers to find their way around the products available and the possible combinations between them. thanks to digital signage technology, this tool becomes a real element to attract customers and transform the counter into a stage that makes an impact.The products are presented thanks to animated content that encourages purchase and alternates according to the time slot. Prices are updated in real time on a daily basis.and it is also possible to incorporating interactive tours through tools connected to users' social networks to create a true "digital engagement" experience during consumption.
Content is the king of the installation
Digital menu boards not only lend themselves to a multitude of uses and communication needs, but are also technically versatile.are generally made up of a number of different videowalls (individual monitors close to each other)The LCD panels of which allow the communication to be subdivided; although LED surfaces have recently been taking over in this field. Therefore, it is possible to cover the counter areas with customised and adapted menu boards.
Thanks to targeted, structured content management, thehe digital menu boards support staff throughout the working day, offering specific products depending on the time of day.. In the mornings they include pastries and coffee; from noon onwards, lunches and snacks; and in the afternoon, drinks and tapas.
The digital board menu has become a widespread and irreplaceable tool for food & beverage chains, replacing traditional menus thanks to the interactivity, convenience and savings they offer.
M-Cube, Europe's leading provider of Digital Engagement solutions, is a leading provider of integrated digital menu boards.. Customers who rely on M-Cube include major fast food chains and other leaders in the foodservice industry.
