Yolé started 2021 launching for the first time its international expansion planin its first year of expansion, achieving its objectives, and reaching 9 countries.
"We are very happy with the reception that the brand is having in all markets and the pace of opening that we are having. We set ourselves international expansion targets for 2021 that we have exceeded, doubling the number of units internationally, and by 2022 we will continue to grow, with targets, once again, that will double our presence in international markets," he says. Miguel Díaz, CEO of D+1 Holding.
Yolé's plans
The Yolé's two latest openings in the Asian continent, in particular in the countries of Malaysia and Brunei, where the brand has concluded Master Franchise to develop this area. These agreements consolidate Yolé's presence in Asia, which foresees will open another outlet in Singapore in the next few days, bringing the total number of shops to 18.
In addition, a few weeks ago Yolé inaugurated its fifth ice cream parlour in the UKin Westfield which is considered to be one of the most important shopping centres of Londonand in Spain the opening of a food truck at El Corte Ingles in Zaragoza.
2021 has been a key year for the launch of other equally innovative products, thanks to the intensive work of the investment in R&D that this foodtech has been carrying out since its foundation. Among other products, this year Yolé launched the first Frappé without added sugarbut keeping the taste the same. Another novel launch was the Bubble Waffles, that for the first time no sugar added. This year they have remained faithful to their Foodtech DNA, and have produced real innovations in the world of ice cream, always reaching the highest levels of flavour, quality and healthiness.
