EuroFintech announces the incorporation of the companies BlueBay Hotels, VP Hotels and B Bou Hotels. to the strategic alliance of Spanish hotel chains created a year ago within the Tourism Commission of the cluster.
The adhesion of these three chains makes the Hotel Alliance in the fifth Spanish group in number of establishmentswith 143 hotels, totaling 16,320 rooms.
BlueBay Resorts is present in markets such as Middle East and North Africa, Europe, Latin America and the Caribbean, and the Middle East and North Africa.e. It currently has more than 60 hotels in 30 destinations under the brands Le Royal Hotels & Resorts, Blue Diamond, BlueBay Hotels & Resorts and BelleVue Hotels & Resorts.
The Madrid-based chain VP Hoteles, headed by Javier Pérez Jiménez, owns five hotels in Madrid: VP El Madroño, VP Jardín Metropolitano VP Jardín de Tres Cantos, VP Jardín de Recoletos and VP Plaza España Design.
B Bou Hotels is a chain of charming hotels in the Costa del Sol which has two establishments in the Axarquía malagueña: La Viñuela, by the reservoir with the same name and the hotel Cortijo Bravo; next year it will incorporate boutique flats in the city of Malaga and will complete new projects in Andalusia.
In the opinion of María and Andrés Herrero, founders of B Bou HotelesWe are in a time of constant change in which we have to be very agile and accurate in making decisions, and for that we believe that sharing knowledge and objectives is the way to generate synergies that improve people's experiences and the development of our projects. The hotel alliance is a wonderful platform that will allow us to put this into practice".
For Fernando Gallardo, President of EuroFintech "Since the creation of the Alliance of Hotel Chains, we have not only been able to implement very important projects for the hotel industry in terms of hyper-personalisation, process automation, rate flexibility and environmental sustainability, but we have also received numerous requests for membership in this unprecedented tourism alliance in our immediate history.
