Intelligent loyalty in restaurants: A day to understand how data and technology integration drive loyalty in the restaurant industry
We are holding a very special meeting in Madrid Innovation Lab together with our partner Cheerfy where we explore how loyalty and automation can transform the profitability and customer experience in foodservice.
The event brought together professionals from the gastronomy sector who shared their experiences, lessons learned and real success stories in the implementation of loyalty plans fully integrated with point-of-sale systems.
It was a close, practical session full of concrete examples of how technology, well implemented, becomes a strategic tool for growth.
Our CEO and Founder, Alejandro Camps Sánchez, Toni García-Urgelés Lázaro from Cheerfy, Fernando López Hermida from Grupo Lamucca and Carlos Rojo Seco from Grupo Lamonarracha, explored how to integrate tools that flow into operations and shared experiences and ideas.
During the conversation, both agreed on a key point: Loyalty only works when it is fully integrated with the sales system.
López Hermida he made it clear: "We can't conceive of a loyalty scheme that is not connected to the POS. If the system doesn't flow, you lose time, data and the experience suffers".
The integration between Cheerfy Loyalty y Agora allows you to do just that: automate registration, points, promotions and discounts directly from the PDA or dataphone, without friction or manual errors.
Not only does this improve management, but it also gives staff confidenceThe programme is a key factor in getting teams to enthusiastically adopt the programme and recommend it to the client.
Another highlight was the role of the data as a lever for profitability.
In a context where operational and personnel costs are tight, information on customer behaviour becomes a competitive advantage.
"If you don't really know your customer, it is very difficult to personalise and improve their experience. Data is the tool that allows us to gain profitability where you can't cut back any more," he said. the CEO of the Lamucca Group.
The attendees agreed that correctly measuring KPIs such as the recurrencethe average ticketthe frequency of visits and the Customer Lifetime Value is essential for loyalty programmes to be sustainable and profitable.
Beyond the technology, the meeting made it clear that employees are the key to success. They are the ones who communicate the value of the programme to the client and who must understand its benefits.
Dry Red explained how they work internally: "We don't look for a forced sale, we look for engagement. We share metrics and encourage a 'healthy competition' between venues to motivate the team to promote the plan".
Training, internal communication and operational simplicity were three pillars repeated throughout the talk.
The second part of the event was a practical demonstration in real time of how the integration works between Cheerfy Loyalty and Agora.
Attendees were able to register by scanning a QR code, receive their welcome voucher and see their points and discounts automatically applied in the system.
Camps Sánchez and García-Urgelés Lázaro showed how technology can simplify the experience for both the customer and the venue team, guaranteeing security, control and traceability in each promotion.
In addition, practical issues such as fraud prevention, managing personalised promotions, and the ability to analyse in real time which employees are building customer loyalty were discussed.
The meeting closed with a clear message: "Loyalty is no longer just about giving points or discounts. It is about knowing the customer, personalising their experience and connecting all channels, from kiosk to delivery, to offer coherence and real value".
The integration of Cheerfy and Agoraaccompanied by consultancy and support from FOS Consultingshows that well-implemented customer loyalty not only retains customers: generates data, improves decisions and increases business profitability.
Thank you to all those who participated, shared their experiences and joined us in continuing to promote the digitisation of the gastronomy sector.
You can watch the full recording here
