When it comes to a partnership that generates endless queues and social media buzz, such as the recent alliance between the influencer Nil Ojeda y Álex CordobésIt is easy to focus solely on this unique action. Today I want to tell you what is behind an initiative like this in terms of the operational and technological capacity behind it.
At FOS Consulting, we have been working with Álex Cordobés on the implementation of technology solutions that transformed its operation. From payment management to inventory control, we ensured that it was ready to face the challenges of such high demand and the pressure that comes with a "high volume" of work.exclusive "drop" like the Milfcake.
This accompaniment is crucial to ensure that events such as the Milfcake launch are not only memorable, but also sustainable and effective from an operational and commercial perspective.
Here are three essential keys to bear in mind:
- Efficient order managementDuring the days of the limited sale, Álex Cordobés' shop had to handle an exceptional volume of customers. Having integrated point-of-sale (POS) systems made it possible to process transactions quickly and minimise errors.
- Real-time inventory controlEnsuring that ingredients were available in the quantity needed to meet demand without creating waste was a challenge overcome thanks to advanced technological solutions that automatically monitor stock.
- Workflow optimisationFrom preparation in the kitchen to delivery to the customer, processes were designed to be as seamless as possible, ensuring a smooth experience for both staff and shoppers.
Such high-demand initiatives are increasingly common in a world where exclusive and ephemeral experiences capture the public's attention. This is why it is essential:
- Planning scenariosDesign strategies for different levels of demand, ensuring that the business could adapt quickly to any situation.
- Provide for contingenciesFrom system failures to unexpected customer peaks, it is important to ensure back-up plans for every eventuality.
Initiatives such as the Milfcake are not only an example of creativity and marketing: they are a lesson in how preparation and technological backing make it possible for an idea to move from theory to practice without friction.
